The iPhone X was officially released on November 3, 2017. Nearly three months later, about 5% of iPhone users are on Apple’s highest-end smartphone.
The iPhone X: Fast-growing, but fast enough?
When looking at just the iOS ecosystem, iPhone X has seen steady growth in its first three months of existence. According to research, the device went from having no iOS device market share when it launched (obviously) to about 5% of the U.S. iOS market share within three months.
What are the takeaways?
It’s no surprise to see the largest market share growth figures happen when the device first launched. Since it’s growing from nothing, the percentages are bound to be larger at the beginning.
But the fact that the iPhone X has fallen to the low single digits in terms of market share growth week-over-week indicates that the device might not rise too much higher in terms of overall market share (which currently sits just below 5%)
Researchers examined smartphone data from 13 countries to conduct this research, including Australia, Canada, France, Germany, Japan, Mexico, Singapore, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States. China was not included.
The data contained in this blog post represents ad impressions served to each specific device, inclusive of mobile web impressions and in-app impressions, unless otherwise stated, as identified by researchers measurement script. researchers measured over 10 billion total ad impressions for this study, including over 4 billion iPhone ad impressions and over 100 million iPhone X ad impressions.